As vice president of marketing, Joe is responsible for Itemfield's product pricing, positioning, packaging and the formulation of the company's ongoing go-to-market strategy. Previously, he was the vice president of product management at IONA Technologies, Inc., a middleware company. Joe also founded and managed two successful technology startups, one of which went public on the NASDAQ.
The most basic yet challenging problem of business integration is reconciling differences between data and messages within the enterprise. Enterprises have multiple application systems that hold data related to the data in other applications. The problem is the way in which those data ...
Aug. 30, 2004 12:00 AM EDT Reads: 18,205
